Job Description

Overview

Head of B2B Marketing role at Franki . Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people uncover the best experiences around them. For hospitality businessesrestaurants, cafes, bars, and beyondFranki is redefining how local marketing gets done. We help operators generate word-of-mouth buzz, reach new customers, and drive measurable growth through content, community, and social commerce. Were a fast-moving, high-growth startup where creativity, strategy, and execution go hand in hand. If youre excited by ownership, impact, and building something from scratchthis role is for you.

Base pay range

$100,000.00/yr - $150,000.00/yr

About Franki

Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people uncover the best experiences around them.

For hospitality businessesrestaurants, cafes, bars, and beyondFranki is redefining how local marketing gets done. We help operators generate word-of-mouth buzz, reach new customers, and drive measurable growth through content, community, and social commerce. Were a fast-moving, high-growth startup where creativity, strategy, and execution go hand in hand. If youre excited by ownership, impact, and building something from scratchthis role is for you.

What You\'ll Own

• Inbound Strategy Development: Develop Franki's B2B go-to-market positioning and messaging targeting local restaurant owners. Define the marketing strategy for generating qualified inbound leads using content, social, email, SEO, and paid.
• Demand Generation & Execution: Create and manage high-leverage content such as case studies, videos, educational playbooks, webinars, and social campaigns. Test and scale demand generation tactics (organic, influencer, local partnerships, email, events).
• Lead Capture & Nurture Systems: Build and manage lead capture funnels in collaboration with the sales team, including basic CRM flows and email marketing sequences. Collaborate with lifecycle and product marketing to drive conversion from awareness to partner sign-up.
• Collaboration & Cross-functional Leadership: Work closely with B2C marketing, community, sales, and product to align B2B messaging and activation efforts. Manage agencies, freelancers or contractors (e.g. writers, designers) to execute components of campaigns.
• Experimentation & Insight Generation: Design experiments to test messaging and content effectiveness. Track and report on inbound performance; iterate quickly based on data and insights.

What We're Looking For

• 5+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment.
• Strong lead generation and funnel optimization experience, with a clear track record of campaign success.
• Excellent writing and editing skillsyou know how to connect with your audience and drive action.
• Deep analytical capabilitiescomfortable owning pipeline metrics, making data-informed decisions, and presenting results.
• Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms.
• A strategic thinker and a self-starter who thrives in fast-paced, entrepreneurial environments.

Why Youll Love Working at Franki

• High-impact role with significant ownership and visibility across the company.
• A creative, collaborative team that values initiative and innovation.
• A mission-driven company focused on helping local restaurants and hospitality businesses thrive.
• Competitive salary and benefits, plus the chance to help build something from the ground up.

Perks + Benefits

• Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
• Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
• 401(k)
• Equipment: Computer & technology equipment applicable to your role.
• Monthly Stipend: $40 towards home office expenses

Salary and Equal Opportunity

The salary range for this role is $100,000 - $150,000 per year.

Statement of Equal Opportunity

At Franki, we value diversity in backgrounds and perspectives and depend on it to drive community and our innovative culture. Thats why were an Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, youre always welcome at Franki.

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